Pricely: Smarter Grocery Shopping & Price Comparison App for India
A mobile-first grocery price comparison app that lets users in India discover the lowest prices, combo offers, and best deals on groceries, snacks, and essentials from multiple online stores. Pricely empowers smart shopping by consolidating prices across major retailers—helping users buy better and save more on every order.
Pricely: Smarter Grocery Shopping & Price Comparison App for India
Industry: Grocery Tech, Price Analytics, E-Commerce
Services Provided: Price Comparison Engine | Multi-Store Cart | Membership Model | Offer Aggregation | UI/UX Design
Pricely is engineered for Indian shoppers who want to slash their grocery bills and maximize the value of every purchase. The platform delivers real-time price comparisons for hundreds of daily essentials, from Coca-Cola to Maggi and other home staples, surfacing the best deals and exclusive combos.
Users can create a unified shopping cart mixing items from different stores, quickly compare product variants, and get redirected straight to the best retailer to complete checkout. For power users, the low-cost Membership+ unlocks unlimited searches and advanced cart management for just ₹29/month.
Challenges
BlueJestic aimed to redefine the e-commerce experience for SMBs by creating a platform that addressed critical challenges:
Ease of Use
Designing an intuitive interface for users with limited technical expertise.
Scalability
Ensuring the platform supports businesses as they grow, from local markets to global audiences.
Advanced Features
Incorporating AI-driven analytics, personalized recommendations, and omnichannel selling capabilities.
Seamless Integrations
Enabling connections with popular tools like payment gateways, CRMs, and shipping services.
Secure Transactions
Building trust through robust security and compliance with global standards.
Our Solution
Whiterock Technologies developed BlueJestic as a feature-rich, scalable SaaS platform tailored to the needs of modern SMBs, focusing on user-centric design and advanced e-commerce functionalities.
1. Seamless Store Creation
Drag-and-Drop Builder: Allows users to design their stores without coding expertise.
Customizable Templates: Professional, mobile-responsive designs tailored for various industries.
Multi-Language Support: Expands reach by enabling sellers to cater to diverse audiences.
2. AI-Powered Tools
Personalized Product Recommendations: AI algorithms analyze customer behavior to boost conversions.
Smart Inventory Management: Predictive analytics ensure optimal stock levels and reduce wastage.
Dynamic Pricing Insights: Real-time market analysis helps sellers adjust pricing strategies effectively.
3. Integrated Marketplace Ecosystem
Seamlessly connects sellers to multiple sales channels, including social media platforms and global marketplaces.
Real-time order syncing and inventory updates across channels.
4. Robust Backend Architecture
Scalable Cloud Infrastructure: Supports growing traffic and large-scale transactions effortlessly.
High-Speed Performance: Optimized for quick load times and smooth user experiences.
5. Security and Compliance
PCI DSS compliance ensures secure payment processing.
SSL encryption and multi-factor authentication safeguard sensitive data.
Key Features
- Live, itemized price comparisons for groceries, drinks, snacks, combos
- Add/remove items from a universal cart across multiple vendors
- Membership+ unlocks unlimited searches and advanced cart size
- Mobile-optimized UI for browsing, cart, membership, and profile
- Instant vendor redirection (“Buy Now” and “Open App”) for seamless checkout
- In-app account management, support, and legal policy access
- Location-based results (e.g., South Dumdum, West Bengal) for regional accuracy
Results Achieved
- Live, itemized price comparisons for groceries, drinks, snacks, combos
- Add/remove items from a universal cart across multiple vendors
- Membership+ unlocks unlimited searches and advanced cart size
- Mobile-optimized UI for browsing, cart, membership, and profile
- Instant vendor redirection (“Buy Now” and “Open App”) for seamless checkout
- In-app account management, support, and legal policy access
- Location-based results (e.g., South Dumdum, West Bengal) for regional accuracy
Technological Excellence
Pricely is a shining example of category-first design in price comparison technology for India. Its data aggregation pipeline, lightweight mobile UI, and precision focus on regional deals and combos create a smarter shopping experience. Local cart, strict privacy, and in-app support round out a product that’s ready for modern digital retail demands.
Client Testimonial
“Working with Whiterock on Pricely has been a game-changer. They helped shape our vision into a polished, high-performance app that we’re excited to launch. Their product instincts, speed, and attention to detail were exactly what this project needed.”
Sophia L.
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